Guest Blogging and its advantages

Using guest bloggers

The owners of a successful blog that has a large number of followers can sometimes have the need of using guest bloggers. An example of when this practice may be a good idea is when the owner of a popular blog will be unavailable to post new blog entries for an extended period of time. In this case the lack of blog updates may cause the blog to lose traffic so it would be prudent for the blog owner to arrange for a guest blogger or a series of guest bloggers to post new topics during his absence. The blogger may also announce the intention to use guest bloggers during this period of time for the loyal blog visitors are aware of the situation and it is only temporary. This article will discuss aspects of using guest bloggers, such as advertising for guest bloggers, selecting guest bloggers and guest bloggers compensate.

Advertising for guest bloggers

There are a number of places where the blog owner can advertise for guest bloggers. job boards specifically for bloggers or freelance writers are an excellent option for finding guest bloggers. job boards for bloggers are frequently visited by experienced bloggers who are seeking new opportunities to blog for compensation. These bloggers have specific experience with the blog topic, or may be experts in the creation of interesting links on various topics. job boards for freelance writers are another great option. These writers do not necessarily have experience blogging but may have experience of writing for others, it is useful. Blog owners should consider publishing a detailed messaged specifying the type of work required and the duration of the project and asking for clips of writers that can be used to verify the writer's skill level.

Blog owners can also advertise for guest bloggers on message boards related to the theme of the blog. Visitors of this blog do not necessarily have writing experience but will likely be very knowledgeable on the subject of the blog and therefore be capable of producing interesting and insightful blogs.

Selection of guest bloggers

Selecting a guest blogger should be done carefully to ensure the guest blogger is reliable and capable of producing articulate, informative and interesting blog posts. Blog owners who advertise for a guest blogger job boards for bloggers and freelance writers should ask for clips to demonstrate the writer's ability to write blogs that are interesting and informative. When advertising on a message board for a guest blogger, the blog owner might want to consider using the applicant's previous posts to evaluate your writing ability and knowledge of the subject. You should also consider the type of response the applicant ads often lead message board. This is important because it is a good indication of the type of response the blogs will create. Blog owners should also ask applicants for references and should contact these references to obtain information about the bloggers work ability and ethics to complete projects.

Compensation guest bloggers

Blog owners should also consider carefully how they will compensate the guest bloggers. This can be done in the form of financial compensation or through allowing the guest blogger to post a brief biography with a link to your website or blog in celebration of the blog post. The latter form of compensation is essentially free advertising space for a guest blogger. The blog owner may also make a guest blogger with a combination of cash and free advertising space. Regardless of the method of compensation chosen the blog owner should discuss this with the guest blogger before work commences and should enter into a written contract with the guest blogger which explicitly states the terms of compensation to avoid disputes.


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