Advertising on Craigslist is offering valid for any products or services business. That these products are offered by the websites of e-commerce or physical stores, business owners can achieve financial gains through advertising on Craigslist. Firstly unlike other advertising opportunities there is very little risk involved in posting on Craigslist. With the exception of jobs and housing supply in specific markets, advertising is free on Craigslist. Users are prompted to accept the conditions of community service and should follow specific guidelines when posting ads, but there are no financial obligations to those placing advertisements on Craigslist. This means those who post advertisements do not have to worry about whether or not the publicity they bring to meet their expectations in terms of revenue generated.
Reach potential customers on craigslist
Another reason why posting advertisements for products or services on Craigslist is so useful is the probability of reaching a wide audience of potential customers. A review of the record reveals craigslist relevant information concerning the amount of traffic the site receives. According to this information Craigslist receives approximately four billion page views each month with ten million people use Craigslist every month. From these statistics it is clear that advertisements placed on Craiglist are likely to receive at least some attention from potential customers.
With so many visitors using Craigslist each month the advertising possibilities are limitless, however, there is no guarantee of any of these visitors will be interested in your products or services. Like any marketing campaign, your ads on Craigslist to be intriguing, informative and in a place where you reach your target audience.
Find your target audience on Craigslist
We have already discussed the number of visitors using Craigslist each month but the key to taking advantage of these numbers is to target your advertising in a way to reach your target audience, as opposed to a broad audience of people who have no particular interest in your products or services. It is much more interesting to reach a limited audience of those who have a keen interest in your products or services that reach a much wider audience of those who are not interested. Those who have an interest in your products or services to your target audience.
The key to reaching your target audience on Craigslist is placing your ad in the most appropriate places. Craigslist has a specific section for businesses to advertise their services. This section is divided into a number of categories. Those in the field of computer repair would be wise to place their advertising in the computer section as opposed to the section of the car because individuals seeking help computer naturally migrate to the computer section. It may sometimes be appropriate to place an advertisement in more than one section. This is acceptable as long as it does not cross the line to spamming the section.
If there is not a specific section for products or services your company there are a few options. Business owners can place an ad in the classifieds section for small businesses where it can be found by those who do research in this section. Alternatively, the business owner can contact Craigslist to suggest adding a new category. They might be willing to oblige if they believe it warrants a class again.
The difference between advertising and spamming
Advertising on Craigslist is one thing but spamming is quite another. Place an ad in an appropriate section of Craigslist is acceptable, but placing the same ad in almost every section of the Web site Craigslist for a number of different geographical regions is considered spam. Spam is ineffective for a number of reasons. First of potential customers who see a particular advertisement in a number of different locations are likely to recognize the spamming techniques and be less inclined to use this company. In addition, if Craigslist detects the spamming, they can delete all messages and may prohibit the advertising of the individual in the future.
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