How to Use Guest Bloggers for your Blog?

The owners of a successful blog that has many followers can sometimes have the need of using guest bloggers. An example of where this may be a good idea is when the owner of a popular blog will be unavailable to post new blog entries for an extended period of time. In this case, the lack of blog updates may cause the blog to lose traffic so it would be prudent for the blog owner to arrange for a guest blogger or a series of guest bloggers to publish new information during his absence. The blogger may also announce plans to use guest bloggers during this period of time to ensure that visitors are loyal blog about the situation and that it is only temporary. This article will discuss aspects of using guest bloggers such as advertising for guest bloggers, selecting guest bloggers and guest bloggers compensators.
Advertising for Guest Bloggers
There are a number of locations where a blog owner can advertise for guest bloggers. Job boards specifically for bloggers or freelance writers are an excellent option for finding guest bloggers. Job boards for bloggers are frequently visited by experienced bloggers who are seeking new opportunities on the blog for compensation. These bloggers may have specific experience in the subject of the blog or simply be able to create interesting blogs on a variety of topics. Job boards for freelance writers are another great option. These writers do not necessarily have experience blogging but may have other writing experience is helpful. Blog owners should consider publishing a detailed messaged specifying the type of work required and the duration of the project and asking for clips of writers that can be used to verify the skill level of the writer.
Blog owners may also wish to advertise for guest bloggers on forums related to the subject of the blog. Visitors of this blog are not necessarily writing experience, but will probably be well informed on the subject of the blog and be capable of producing interesting and informative blogs.
Featured Guest Bloggers
Selecting a guest blogger must be done carefully to ensure the guest blogger is reliable and capable of producing articulate, information and interesting blog posts. Blog owners who advertise for a guest blogger on job boards for bloggers and freelancers must apply clips demonstrating the ability of the writer to write blogs that are interesting and informative. When advertising on a message board for a guest blogger, the blog owner may consider using the applicant's previous posts to evaluate his writing ability and knowledge of the subject. It should also consider the type of response message board Complainant's comments usually get. This is important because it is a good indication of the type of the response of the blogs will get. Blog owners should also ask applicants for references and should contact these references to obtain information about the bloggers work ethic and ability to execute projects.
Compensation Guest Bloggers
Blog owners should consider carefully how they plan to compensate for guest bloggers. This can be done in the form of financial compensation or by allowing the guest blogger to post a brief biography with a link to his personal site or a blog at the end of the blog. This latter form of compensation is essentially free advertising space for the guest blogger. The blog owner may also wish to compensate the guest blogger with a combination of money and free advertising space. Whatever method of compensation chosen the blog owner should discuss with the guest blogger, before starting work and should enter into a written contract with the guest blogger which explicitly states the terms of compensation to avoid conflicts.

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